Nujj - Relationship app
An App for every couple who want to keep their relationship private
An App for every couple who want to keep their relationship private
For the people in love, there’s nothing else like Nujj to let your beloved one know (privately) that you’re thinking of them.
Developing a platform for couples who want to keep their memories safe in single space without any hassle or fear of data loss.
I used Lean UX principles in the development of "Nujj" to focus on users and their needs, at each phase of the design process:
Mostly couples (love birds) need a platform where they want to store their best memories. such memory might be in the shape of Text, image, video or any activity undertaken together. Reading through the memories is one of the best feelings that couples have. All of these items should be easily accessible in a single location. Even if they need to go shopping together or wanna do any activity together this platform would fulfill all such needs. And if they wanna go to any place/event at a specific time, there should be a feature where they can make schedules / reminders to get there on time.
So, I believe that developing this app will fulfill all of the couple's needs and build trust that all of such data will be securely encrypted, to build utmost trust in the app and belief that Nujj will take care of user’s privacy.
I conducted a user survey to prove my hypothesis and gather insight. To reach a larger audience, I wrote a short, 12-question survey and posted it on different online communities and Facebook groups that matched the target user profile.
This process has significantly influenced the development of important design decisions and key functionalities. Some examples are as follows:
I've created a user flow diagram to map major step of the user's interaction required to achieve the main goal of this app.
Based on this information, I was able to create user stories and define the MVP.
I sketched each iteration and added the elements and screens that were necessary to reach users' goals. Based on this information, I was able to create some sketches for app.
I turned my revised sketches in Mid-fidelity Wireframes so that they become more understandable. I defined abstract UI elements, design patterns and visual hierarchy. I tested the prototype in-person and remotely.
After a few more iterations, I designed the final screens with Sketch. I conducted A/B testings during the process to define the design pattern, elements and colours.
My aim was a clean, modern look that helps users fulfil their goals quickly.
Nujj is a platform where couple are connected therefore i focused design system e.g color scheme, typography to help transmit trust and reliability.
I created a persentation video for this app to quickly get to know with all the features.
With this we put all our experience and best findings on a single table so that it helps co-workers to get to find the best solutions for user and its knowledge oriented.
I couldn’t have designed a product users love without the help of the people who will actually use it. The user survey revealed unexpected information and made it possible to adapt the product to users’ needs.
Being aware of users’ needs and pain points helped me to create a seamless, end-to-end experience.
Conducting user testing and evaluating users feedback at various stages helped me to discover and eliminate pain point at early stages.
Creating something new or different is exciting, especially from a designer's point of view, but constant testing is absolutely crucial for success.